The Fake Deal Index · week of Jul 6
20%
of this week’s “deals” weren’t real.
We scanned 1,650 advertised Amazon deals for week of Jul 6. 328 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers31% fake
Toys & Games27% fake
Electronics25% fake
Pet Supplies25% fake
Beauty19% fake
Office19% fake
Video Games18% fake
Home & Kitchen15% fake
Sports & Outdoors15% fake
Tools14% fake
Health13% fake
How this is measured
- Sample: 1,650 advertised Amazon deals this week, stratified across 11 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price research — the figure can’t be bought.
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Scanned from real Keepa price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →