Cite the Fake Deal Index
Each week we scan thousands of advertised Amazon “deals” and publish the share that aren’t genuinely below their usual price — from our price research. It’s free to cite and embed.
The numbers right now
8% of 1,726 advertised Amazon “deals” were not genuinely below their usual price (week of Oct 5).
Week by week — 13 published reports:
Fakest categories this week
| Category | Deals checked | Not real |
|---|---|---|
| Office | 113 | 27% |
| Furniture | 122 | 24% |
| Health | 121 | 12% |
| Home & Kitchen | 126 | 10% |
| Video Games | 135 | 7% |
Lines you can quote (source: worthitforyou Fake Deal Index)
- 8% of 1,726 advertised Amazon "deals" we checked in the week of Oct 5 were not genuinely below their usual price.
- Across 13 weekly reports, between 8% and 27% of advertised Amazon deals were not real discounts (average 20%).
- Office was the fakest category in the week of Oct 5: 27% of its advertised deals were not real.
This week’s full report · Download the data (CSV) · Every weekly report
Weekly reports
Every week has its own permanent, dated report with the sample size, category breakdown, named examples (each linking to its price-history receipt), and a CSV of the underlying data. Browse them all at worthitforyou.com/fake-busted.
Seasonal reports
We also publish themed reports scoped to a shopping season — same method, focused categories. Current: The Back-to-School Fake Deal Report (Computers, Office, Electronics, and Toys & Games), with its own category breakdown, named examples, and CSV.
Sale-event reports
During each big sale we check advertised Amazon deals once while the event is live, then publish a dated, frozen report the day after. Next: The Prime Big Deal Days 2026 Fake Deal Report, published October 8, 2026.
Methodology (short version)
- Sample: thousands of advertised Amazon deals each week, stratified across product categories.
- “Busted” = today’s price sits within 0.88–1.12× the item’s usual (90-day) price — not meaningfully below it.
- Source: real year-long price research; the figure can’t be bought. Full detail on the methodology page.
Embed this week’s number
Drop this widget on any page — it always shows the current week’s figure and links back.
Script (auto-injects):
<div id="worthit-fdi"></div> <script src="https://www.worthitforyou.com/embed/fake-busted.js"></script>
Or an iframe:
<iframe src="https://www.worthitforyou.com/embed/fake-busted" width="360" height="150" style="border:0" title="Fake Deal Index"></iframe>
Both endpoints send Access-Control-Allow-Origin: *, so they load on any site.
Press contact
Questions, data requests, or interviews: info@worthitforyou.com.