The Prime Big Deal Days Fake Deal Report · Prime Big Deal Days 2026
6%
of Prime Big Deal Days “deals” weren’t real.
We scanned 1,750 advertised Amazon deals for Prime Big Deal Days 2026. 108 weren’t meaningfully below their usual price.
Fakest categories during Prime Big Deal Days 2026
Office25% fake
Furniture18% fake
Beauty7% fake
Home & Kitchen6% fake
Health6% fake
Video Games5% fake
Computers4% fake
Tools4% fake
Pet Supplies4% fake
Toys & Games3% fake
Shoes & Apparel1% fake
Electronics0% fake
Sports & Outdoors0% fake
Busted Prime Big Deal Days “deals”
- JOBST Relief Compression Stockings, 15-20 mmHg, Thigh High — $48 is basically its everyday $43
- Performance Tool 1518 Steel Frame Packing Tape Gun with Clear T… — $17 is basically its everyday $15
- Smead Desk File/Sorter, Daily (1-31) and Monthly (Jan-Dec), 43 … — $33 is basically its everyday $30
- TP-Link AX6000 Wi-Fi 6 Dual Band Router (Archer AX80) — $160 is basically its everyday $148
- Pearington Santina 2 Pack Round Bar and Pub Table, Black — $126 is basically its everyday $117
How this is measured
- Sample: 1,750 advertised Amazon deals checked once while Prime Big Deal Days 2026 was live, across every category we track (scanned per-category, then pooled). The figure is frozen at that scan and never updated.
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: our own price research — the figure can’t be bought.
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Scanned from our own price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →