The Fake Deal Index · week of Jul 13
22%
of this week’s “deals” weren’t real.
We scanned 1,650 advertised Amazon deals for week of Jul 13. 359 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers43% fake
Electronics33% fake
Office28% fake
Toys & Games27% fake
Pet Supplies25% fake
Tools21% fake
Beauty17% fake
Home & Kitchen15% fake
Sports & Outdoors11% fake
Health11% fake
Video Games9% fake
How this is measured
- Sample: 1,650 advertised Amazon deals this week, stratified across 11 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price research — the figure can’t be bought.
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Scanned from real Keepa price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →