The Fake Deal Index · week of Jul 20
21%
of this week’s “deals” weren’t real.
We scanned 1,531 advertised Amazon deals for week of Jul 20. 323 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers38% fake
Office37% fake
Video Games32% fake
Toys & Games29% fake
Pet Supplies26% fake
Health23% fake
Electronics22% fake
Tools16% fake
Home & Kitchen9% fake
Sports & Outdoors9% fake
Beauty8% fake
Shoes & Apparel5% fake
How this is measured
- Sample: 1,531 advertised Amazon deals this week, stratified across 12 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price research — the figure can’t be bought.
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Scanned from real Keepa price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →