The Fake Deal Index · week of Jul 20
21%
of this week’s “deals” weren’t real.
We scanned 1,531 advertised Amazon deals for week of Jul 20. 323 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers38% fake
Office37% fake
Video Games32% fake
Toys & Games29% fake
Pet Supplies26% fake
Health23% fake
Electronics22% fake
Tools16% fake
Home & Kitchen9% fake
Sports & Outdoors9% fake
Beauty8% fake
Shoes & Apparel5% fake
Busted this week
- Thomas & Friends Diecast Vehicle Set Construction Crew 5 Push-A… — $20 is basically its everyday $18
- 3M N95 Disposable Respirator, VFlex Particulate Respirator 9105… — $48 is basically its everyday $43
- ATG 34-845/L Maxiflex Endurance Nylon, Micro-Foam Nitrile 3/4 G… — $67 is basically its everyday $60
- Exploding Kittens Presents: Giants Moving Tiny Furniture - The … — $21 is basically its everyday $19
- Galison - Yoga for Cats 500 Piece Jigsaw Puzzle for Adults — $15 is basically its everyday $13
How this is measured
- Sample: 1,531 advertised Amazon deals this week, stratified across 12 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price history — the figure can’t be bought.
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Scanned from real Keepa price history — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →