The Fake Deal Index · week of Jul 27
18%
of this week’s “deals” weren’t real.
We scanned 1,549 advertised Amazon deals for week of Jul 27. 277 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Video Games34% fake
Computers32% fake
Health28% fake
Tools22% fake
Toys & Games21% fake
Electronics20% fake
Pet Supplies20% fake
Office16% fake
Beauty13% fake
Home & Kitchen12% fake
Shoes & Apparel1% fake
Sports & Outdoors0% fake
Busted this week
- Pendaflex Extra Capacity Reinforced Hanging Folders, 1", Legal … — $33 is basically its everyday $29
- Galison - Yuletide Forest 500 Piece Jigsaw Puzzle for Adults — $18 is basically its everyday $16
- Anne Klein Wireless Charging Case for Apple AirPods Pro — $15 is basically its everyday $14
- JOBST Relief Compression Socks, 30-40 mmHg, Knee High — $46 is basically its everyday $41
- Dove Gentle Exfoliating Beauty Bars 4 oz, 6 bars — $15 is basically its everyday $13
How this is measured
- Sample: 1,549 advertised Amazon deals this week, stratified across 12 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price research — the figure can’t be bought.
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Scanned from real Keepa price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →