The Fake Deal Index · week of Aug 3
27%
of this week’s “deals” weren’t real.
We scanned 1,471 advertised Amazon deals for week of Aug 3. 390 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers56% fake
Toys & Games39% fake
Pet Supplies39% fake
Office36% fake
Electronics35% fake
Video Games35% fake
Health31% fake
Home & Kitchen22% fake
Tools13% fake
Beauty12% fake
Sports & Outdoors5% fake
Shoes & Apparel2% fake
Busted this week
- JBL Flip 7 Portable Bluetooth Speaker, Waterproof and Drop-Proo… — $130 is basically its everyday $116
- Toshiba 55" Z670R Series Mini-LED 4K UHD Smart Fire TV (55Z670R… — $1,019 is basically its everyday $912
- Dell 23.8" All-in-One Desktop, FHD, Intel Core 5 120U, Windows … — $1,100 is basically its everyday $985
- Toshiba 100" Z670 Series Mini-LED 4K UHD Smart Fire TV (100Z670… — $3,440 is basically its everyday $3,080
- JBL Flip 7 Portable Bluetooth Speaker, Waterproof and Drop-Proo… — $130 is basically its everyday $117
How this is measured
- Sample: 1,471 advertised Amazon deals this week, stratified across 12 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price research — the figure can’t be bought.
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Scanned from real Keepa price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →