The Fake Deal Index · week of Aug 10
25%
of this week’s “deals” weren’t real.
We scanned 1,533 advertised Amazon deals for week of Aug 10. 380 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers64% fake
Video Games42% fake
Health36% fake
Electronics30% fake
Toys & Games27% fake
Office27% fake
Pet Supplies22% fake
Beauty20% fake
Home & Kitchen16% fake
Tools13% fake
Shoes & Apparel2% fake
Sports & Outdoors0% fake
Busted this week
- Himalaya Ashwagandha+ Focus - Herbal Focus Supplement with B12,… — $19 is basically its everyday $17
- Leviton Multi-Technology Ceiling Mount Occupancy Sensor, 24VDC,… — $105 is basically its everyday $94
- Fortex Feeder Pan for Dogs/Cats and Horses, 4-Quart — $14 is basically its everyday $13
- ANIME HEROES - Naruto Shippuden - Naruto Final Battle Action Fi… — $20 is basically its everyday $18
- Philips All-in-One Surge Tap with USB, 4 Grounded & 4 Polarized… — $21 is basically its everyday $19
How this is measured
- Sample: 1,533 advertised Amazon deals this week, stratified across 12 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price research — the figure can’t be bought.
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Scanned from real Keepa price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →