The Fake Deal Index · week of Aug 17
23%
of this week’s “deals” weren’t real.
We scanned 1,610 advertised Amazon deals for week of Aug 17. 364 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers53% fake
Video Games40% fake
Office35% fake
Health28% fake
Pet Supplies24% fake
Electronics23% fake
Furniture22% fake
Home & Kitchen21% fake
Toys & Games19% fake
Tools18% fake
Beauty14% fake
Shoes & Apparel5% fake
Sports & Outdoors0% fake
Busted this week
- SPARTA Plastic Large Debris, Angled, Broom Head with Color Code… — $95 is basically its everyday $85
- Skin Compatible with Microsoft Xbox One Controller (2 Pack) - L… — $15 is basically its everyday $14
- First Aid Only 106 Piece Refill Pack (223-REFILL) — $25 is basically its everyday $23
- Philips All-in-One Surge Tap with USB, 4 Grounded & 4 Polarized… — $21 is basically its everyday $19
- Pendaflex Extra Capacity Reinforced Hanging Folders, 1", Legal … — $34 is basically its everyday $31
How this is measured
- Sample: 1,610 advertised Amazon deals this week, stratified across 13 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price research — the figure can’t be bought.
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Scanned from real Keepa price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →