The Fake Deal Index · week of Aug 31
21%
of this week’s “deals” weren’t real.
We scanned 1,628 advertised Amazon deals for week of Aug 31. 338 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers48% fake
Office31% fake
Furniture30% fake
Toys & Games30% fake
Pet Supplies28% fake
Tools25% fake
Video Games23% fake
Health21% fake
Beauty12% fake
Home & Kitchen11% fake
Electronics10% fake
Shoes & Apparel6% fake
Sports & Outdoors1% fake
Busted this week
- Tork Matic Soft Hand Towel Roll White H1, 6 Rolls x 575 ft, 290… — $94 is basically its everyday $84
- Targus Laptop Cooling Pad for Laptops up to 17-inches, Dual Hig… — $62 is basically its everyday $56
- Squishmallows Original 14-Inch Adelle Orange Lava Lamp - Offici… — $20 is basically its everyday $18
- DUMOS Mid Century Accent Chairs Set of 2, 16'' Seat Height Loun… — $220 is basically its everyday $198
- Sceptre New 24-inch Curved Gaming Monitor 1080p up to 180+Hz Di… — $123 is basically its everyday $111
How this is measured
- Sample: 1,628 advertised Amazon deals this week, stratified across 13 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price research — the figure can’t be bought.
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Scanned from real Keepa price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →