The Fake Deal Index · week of Aug 31
17%
of this week’s “deals” weren’t real.
We scanned 1,702 advertised Amazon deals for week of Aug 31. 281 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers35% fake
Toys & Games33% fake
Office31% fake
Furniture23% fake
Health19% fake
Pet Supplies18% fake
Video Games17% fake
Tools13% fake
Beauty11% fake
Electronics9% fake
Home & Kitchen4% fake
Shoes & Apparel4% fake
Sports & Outdoors2% fake
How this is measured
- Sample: 1,702 advertised Amazon deals this week, stratified across 13 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: our own price research — the figure can’t be bought.
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Scanned from our own price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →