The Fake Deal Index · week of Sep 7
18%
of this week’s “deals” weren’t real.
We scanned 1,680 advertised Amazon deals for week of Sep 7. 305 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers33% fake
Toys & Games31% fake
Health30% fake
Video Games24% fake
Office22% fake
Furniture21% fake
Beauty18% fake
Pet Supplies16% fake
Electronics14% fake
Tools14% fake
Home & Kitchen12% fake
Sports & Outdoors6% fake
Shoes & Apparel1% fake
How this is measured
- Sample: 1,680 advertised Amazon deals this week, stratified across 13 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: our own price research — the figure can’t be bought.
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Scanned from our own price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →