The Fake Deal Index · week of Sep 14
17%
of this week’s “deals” weren’t real.
We scanned 1,730 advertised Amazon deals for week of Sep 14. 295 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers37% fake
Office28% fake
Toys & Games22% fake
Furniture20% fake
Electronics18% fake
Tools16% fake
Health16% fake
Video Games15% fake
Home & Kitchen14% fake
Pet Supplies13% fake
Beauty10% fake
Shoes & Apparel8% fake
Sports & Outdoors3% fake
How this is measured
- Sample: 1,730 advertised Amazon deals this week, stratified across 13 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: our own price research — the figure can’t be bought.
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Scanned from our own price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →