The Fake Deal Index · week of Sep 21
21%
of this week’s “deals” weren’t real.
We scanned 1,702 advertised Amazon deals for week of Sep 21. 353 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers45% fake
Office34% fake
Video Games31% fake
Health25% fake
Furniture24% fake
Electronics23% fake
Toys & Games22% fake
Beauty20% fake
Tools15% fake
Pet Supplies15% fake
Home & Kitchen13% fake
Shoes & Apparel2% fake
Sports & Outdoors0% fake
How this is measured
- Sample: 1,702 advertised Amazon deals this week, stratified across 13 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: our own price research — the figure can’t be bought.
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Scanned from our own price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →