The Fake Deal Index · week of Sep 14
17%
of this week’s “deals” weren’t real.
We scanned 1,730 advertised Amazon deals for week of Sep 14. 295 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Computers37% fake
Office28% fake
Toys & Games22% fake
Furniture20% fake
Electronics18% fake
Tools16% fake
Health16% fake
Video Games15% fake
Home & Kitchen14% fake
Pet Supplies13% fake
Beauty10% fake
Shoes & Apparel8% fake
Sports & Outdoors3% fake
Busted this week
- JOBST Relief Knee High Graduated Compression Socks, 30-40 mmHg … — $44 is basically its everyday $40
- Moleskine Cahier Journal, Soft Cover, Large (5" x 8.25") Ruled/… — $18 is basically its everyday $17
- Play-Doh Kitchen Creations Busy Chef's Restaurant Playset, 2-Si… — $41 is basically its everyday $37
- YouTheFan NFL Baltimore Ravens “Gameday in The Dog House” Puzzle — $25 is basically its everyday $23
- Maruman Mnemosyne Spiral Notebook, 140 Pages, A4 8.27"x11.69", … — $20 is basically its everyday $18
How this is measured
- Sample: 1,730 advertised Amazon deals this week, stratified across 13 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: real Keepa price research — the figure can’t be bought.
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Scanned from real Keepa price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →