The Fake Deal Index · week of Sep 28
20%
of this week’s “deals” weren’t real.
We scanned 1,697 advertised Amazon deals for week of Sep 28. 343 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Office35% fake
Computers34% fake
Video Games30% fake
Furniture29% fake
Beauty25% fake
Pet Supplies23% fake
Electronics21% fake
Toys & Games21% fake
Health18% fake
Home & Kitchen15% fake
Tools13% fake
Sports & Outdoors0% fake
Shoes & Apparel0% fake
How this is measured
- Sample: 1,697 advertised Amazon deals this week, stratified across 13 categories (scanned per-category, then pooled).
- “Busted” = today’s price is not meaningfully below the item’s usual (90-day) price — within 8% of it or higher, a “discount” off an inflated or invented “was”.
- Source: our own price research — the figure can’t be bought.
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Scanned from our own price research — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →